torsdag 28 maj 2009

5e juni - vi har alla en träff med planeten


On 5 June, we have a date with the Planet! That evening, the film Home, directed by French photographer Yann Arthus-Bertrand and produced by Luc Besson, will have its world premiere! The creed of Home is: “It’s too late to be pessimistic.”

The date is a symbolic one, World Environment Day, and Yann Arthus-Bertrand decided to mark the start in a profound way: For its world premiere, Home will be released simultaneously in more than 50 countries and in all existing media – TV, Internet, DVD and in theatres – in order to reach the widest audience.

The film Home speaks to its viewers that we all have a responsibility toward our planet.


The trailer of the film begins with these words: “Life, this miracle of the universe, appeared about 4 billion years ago…” After a pause, the voice resumes: “And we humans, only 200,000 years ago… yet we have succeeded in disrupting the balance…" Before the end of the century, this exploitation without measure will have exhausted almost all of the planet’s reserves. Thinking about what we still have left can help us to accept this new challenge and to convince us: all that you see is not only a landscape, it is the beloved face of our Earth.

Yann Arthus-Bertrand is a photographer as well as a writer, journalist and director. He also chairs the environmental association GoodPlanet, which works for sustainable development and in public education, particularly for young people. On 22 April he was named Goodwill Ambassador to the United Nations Environment Programme. Here, he recounts the adventure of shooting Home, a film that was an obsession for him for two years. He talks about it in these words: “It is a film that has a mission and I believe that the people who worked on this film have no doubt worked more on this one than on another because they felt good, and that what we were doing was important, that the way it was going to be distributed, that what we were going to say was essential. I think it is a film unlike any other.”

The film Home is carbon offset, which means that all the CO2 emissions engendered by making the film are calculated and offset by sums of money that are used to provide clean energy to those who don’t have any. For the last 10 years, all the work of Yann Arthus-Bertrand has been carbon offset in this way. To watch the trailer of the film Home, click here: www.home-2009.com

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